Why we work by referral
When you need to find great service, you feel more comfortable when you get a referral from someone who you know and trust. As a marketing company that works by referral, we know that level of trust is especially important when it comes to marketing your business online, in print and in person.
YouTube adds handles for channels
YouTube recently announced that channels now can have handles that are created to suit the user. Users can not only create a unique, custom url for their channel but also add a custom handle.
Beating the SEO game
SEO is a hot-button topic. Ever since Google started opening its platform for ads, keywords, and other search parameters, businesses have been chasing after the top listing relative to their industries. Search Engine Optimization (SEO) seems to be cloaked in mystery. Google’s ever-changing algorithm leaves businesses frustrated in trying to manufacture ways to stay caught up in the game.
4 elements you need to include for your website
When it comes to your website, there's a few things you need to make sure are included. You want your site to work for you and do more than just take up space on the internet. Here are 4 things you should be sure to include.
Auditing your business for success
When was the last time you audited your business? No, I'm not talking about tax or financial audits, I'm talking about business aspects such as goals, clients, time and referrals. Brought to you by www.contentbyrequest.com
How to make your social media more manageable
When it comes to social media, it can be overwhelming trying to keep up with posting and comments. What about coming up with enough stuff to share?? Here are a few things to help you out!
How to take better marketing photos
In this tutorial, I'll show you some quick tips on how to better snap photos for your marketing shots. From lighting to positioning, we're diving into some tips for flat-lay photos as well as some selfies!
Tips to better your online presence
Now more than ever how you appear online is critical to create a good first impression, to separate you from your competition, and to jumpstart the know, like and trust factor with your audience. So just what needs to be factored into a good solid online presence? In this video we break down a few elements you'll want to consider to ensure your online presence represents your business and brand accurately and effectively.
Tips for creating a successful launch
If you're planning a launch for a new product, service or package... this video is for you! Before you hit the launch button, take a moment to apply these tips to help you prep and carry out a launch to have a better experience and happier customers!
Facebook features you may be overlooking
While Facebook has been around awhile, and most likely you’ve been a user for some time now, there are probably a few features you hadn’t thought about using to promote your business. In this week’s vlog, we’re looking at four ways to use Facebook for your business promotions.
Tips for creating more consistent marketing
Being consistent in marketing is key to its success. However, with all that stacks up on your plate, it's no doubt that sometimes marketing falls to the bottom of the to-do list. But creating consistency in marketing is a lot easier with a few tips we're sharing in this video.
Tips to make online ads work for you
Raise your hand if you’ve created social media ads that fell flat!?! I know I have! While there are some lessons to learn in how to work the platform you’re using for your ads, there are some tips that come before the ad even launches that can help increase your success ratio.
Making your website work for you
Did you know that your website should be working FOR you? Yes! It should be converting visitors into raving fans and paying customers. If that's not happening for you, well... you might have a lazy website - or one that's in need of a refresher. In this episode, we're talking about the things you should incorporate into your website to make it produce!
E-commerce options you should consider
Whether you're launching a new online store or adding one to your existing online presence, take a look at a few options you need to consider before jumping in. In this episode we're talking pros and cons on using a platform, launching your own website or doing a hybrid launch.
Top blogging topics you should be writing
Last week I shared some reasons why blogging should be part of your marketing plan. This week I am sharing a handful of blogging topics that are a must if you're jumping into blogging. These topics are timeless and more importantly, popular among most audiences.
Why blogging should be part of your plan
Blogging is still a very relevant way to communicate with your audience. From conveying your expertise to helping boost your site's SEO, blogging offers a multitude of benefits for your marketing efforts -- a few of which we cover here in this week's episode.
2 critical marketing mistakes
You might be making these two critical marketing mistakes. Either counting on just one marketing tool to promote and grow your business or the other mistake… using ALL the tools. Not all marketing options are created equal and not all options are the best options for you. But choosing the ‘all-or-nothing’ plan is not working for anyone.
Debunking the myths of website platforms
Wordpress. Wix. Weebly. GoDaddy. Squarespace. These are just a few “platforms” that are allowing a more simplified approach to web design. And while there are some companies who need to have a completely custom-built site, platforms are allowing a quicker, most cost-effective way to create your very own corner of the internet. These platforms offer the best of both worlds…. a do-it-yourself site design utilizing one of the preformed templates, and you have the option to tap into a designer who can take the platform and custom create a site for you, again… at a fraction of the cost and time.
Using your website for online courses
There’s no question about it…. you know things. You’re an expert in your field and have knowledge and know-how that’s valuable in your marketplace. If knowledge is power, then the ability to create and sell online courses is a superpower. Here’s a few perks to having an online course:
What season is your marketing in?
You may be looking forward to an awesome summer vacation or making plans to lounge by the pool. No matter your plans, your marketing plan might need a bit of tweaking for the season. When the seasons change, so do our habits - and the habits of your audience is changing, too!