our philosophy
our name
con·tent /kənˈtent/
Our company name starts with “content” because we believe that the best way for service-based businesses to build trust with their audience is with quality content. Relationships come before revenue, so that means marketing efforts are steeped in content that showcases expertise and education. “Content” means offering helpful marketing, not hype-ful marketing.
by /bī/ re·quest /rəˈkwest/
Most of our services are flat-rate or month-to-month which is exactly the “by request” part of our name. Use our services when you need it and don’t worry about services that drain your budget or aren’t delivering. Get what you need when you need it most.
our philosophy
Online. In Print. In Person.
We believe that every business, nonprofit, and organization needs a marketing plan that addresses how they show up online, in print and in-person.
Online - website, social media, podcasts, videos, digital communication platforms, email marketing, etc.
In print - press releases, thank you notes, business cards, brochures, postcards, etc.
In person - tradeshows, referrals relationships, networking, workshops, gifting, in-office vibes, etc.
help, not hype
Our company name starts with “content” because we believe in the power of leveraging high-value content that showcases your expertise in the marketplace. “Content” means offering helpful marketing, not hype-ful marketing which establishes you as the “go-to” person in your industry.
innovative ideas & timeless techniques
We love all the cool, shiny new marketing options that are trendy and fun. However, we don’t forget the power of timeless techniques such as personal notes, phone calls, and personal touches.
relationships not revenue
We believe that our job is to help you nurture the best relationships. When we increase your credibility through marketing techniques, your audience knows you better, trusts you deeper and likes you even more! We help generate more referrals which generate more revenue.
we’re a tool, not a genie
We can’t make magic, overnight results happen. We are about creating long-term, sustainable marketing strategies that grow realistically and withstand market shifts and economy challenges.
our difference
communication
We pride ourselves on communicating with yo every step of the way. Each client receives a weekly update full of updates and project plans for the coming week. Combine this with our regularly scheduled planning and strategy sessions to deliver the best communication and client care.
collaboration
We want to be part of your team. We don’t want to be a silo service provider that operates without considering other aspects of your organization. As a collaborative partner, we’ll work alongside your team, board or volunteers to ensure all parts work together cohesively.
consistency
You know what to expect from us every single time. Our carefully honed process and project management style means you have the same experience no matter what service you’re engaging.
creativity
We love creative, custom designs, copy, and strategies. There’s no cookie-cutter options here. Each client’s needs, voice and goals are considered in what we do and how we create it. That creativity means we work exclusively... not with your competitors.
community
We’re in this together. When you win, we win and we take that seriously. We cheer, high-five and celebrate in our office each time you grow, hit a goal or make a leap. We might be an “outsourced” solution, but we are never out of touch.