When you need to find great service, you feel more comfortable when you get a referral from someone who you know and trust. As a marketing company that works by referral, we know that level of trust is especially important when it comes to marketing your business online, in print and in person.

YouTube recently announced that channels now can have handles that are created to suit the user. Users can not only create a unique, custom url for their channel but also add a custom handle.

SEO is a hot-button topic. Ever since Google started opening its platform for ads, keywords, and other search parameters, businesses have been chasing after the top listing relative to their industries. Search Engine Optimization (SEO) seems to be cloaked in mystery. Google’s ever-changing algorithm leaves businesses frustrated in trying to manufacture ways to stay caught up in the game.

When it comes to your website, there's a few things you need to make sure are included. You want your site to work for you and do more than just take up space on the internet. Here are 4 things you should be sure to include.

When was the last time you audited your business? No, I'm not talking about tax or financial audits, I'm talking about business aspects such as goals, clients, time and referrals. Brought to you by www.contentbyrequest.com

When it comes to social media, it can be overwhelming trying to keep up with posting and comments. What about coming up with enough stuff to share?? Here are a few things to help you out!

In this tutorial, I'll show you some quick tips on how to better snap photos for your marketing shots. From lighting to positioning, we're diving into some tips for flat-lay photos as well as some selfies!

If a marketing plan is so vital to the success of your marketing efforts, then how the heck do we create one of these plans? I am so glad you asked! This episode is dedicated to helping you do just that. We'll share 10 questions you should answer... and the answers will be the building blocks of your marketing plan.

It doesn't take much for me to get on my soapbox when it comes to business strategy and marketing. But I really get lathered up when I see well-meaning business owners and leaders get gobbled up by marketing "professionals" that just want to sell them a "tool." In this episode, I am sharing some of our very own marketing mindsets and methodologies that we use in our business as well as with our clients.

There are a ton of ideas and things you could do when it comes to your marketing. But... not all things suit or fit your business, your goals or your audience. So, how do you begin to test the latest marketing trends and ideas? How can you avoid getting overwhelmed by all the marketing options?

This episode has it all --- laughter, wisdom, thought-provoking conversation. How is such an episode possible? Well, it's all because of my special guest, Heather Lytle, owner of Lytle Communications. Heather and I have a chat about what policies and procedures are important when it comes to your marketing. I know! It doesn't feel as if these two things go together, but believe me... they do!

Now more than ever how you appear online is critical to create a good first impression, to separate you from your competition, and to jumpstart the know, like and trust factor with your audience. So just what needs to be factored into a good solid online presence? In this video we break down a few elements you'll want to consider to ensure your online presence represents your business and brand accurately and effectively.

If you're planning a launch for a new product, service or package... this video is for you! Before you hit the launch button, take a moment to apply these tips to help you prep and carry out a launch to have a better experience and happier customers!

While Facebook has been around awhile, and most likely you’ve been a user for some time now, there are probably a few features you hadn’t thought about using to promote your business. In this week’s vlog, we’re looking at four ways to use Facebook for your business promotions.

Being consistent in marketing is key to its success. However, with all that stacks up on your plate, it's no doubt that sometimes marketing falls to the bottom of the to-do list. But creating consistency in marketing is a lot easier with a few tips we're sharing in this video.

Raise your hand if you’ve created social media ads that fell flat!?! I know I have! While there are some lessons to learn in how to work the platform you’re using for your ads, there are some tips that come before the ad even launches that can help increase your success ratio.

Did you know that your website should be working FOR you? Yes! It should be converting visitors into raving fans and paying customers. If that's not happening for you, well... you might have a lazy website - or one that's in need of a refresher. In this episode, we're talking about the things you should incorporate into your website to make it produce!

Whether you're launching a new online store or adding one to your existing online presence, take a look at a few options you need to consider before jumping in. In this episode we're talking pros and cons on using a platform, launching your own website or doing a hybrid launch.

Last week I shared some reasons why blogging should be part of your marketing plan. This week I am sharing a handful of blogging topics that are a must if you're jumping into blogging. These topics are timeless and more importantly, popular among most audiences.

Blogging is still a very relevant way to communicate with your audience. From conveying your expertise to helping boost your site's SEO, blogging offers a multitude of benefits for your marketing efforts -- a few of which we cover here in this week's episode.