Call it our core values, our mission statement, or our differentiators... these mantras not only have built our marketing company, they are the same values that have built all of Christie's businesses over the past 30 years.

In this episode we're diving into four stages of content creation that will give you a plan to create content consistently and confidently while also knowing that you content converts your followers to fans.

In this episode, we're exploring two key elements to serve as guardrails to keep your perspective and your content in check when it comes to social media. We're also diving into the three steps that your social media should go through to turn content into conversion for your followers. Whether you're on Facebook, Instagram, TikTok or LinkedIn, these ideas and mindsets will have you viewing social media for the engaging community tool it should be.

In this episode, we're breaking down your yearly goals in a new way. First we're taking stock of the wins, successes and highlights of this year before we tackle the next. I'll teach you how to take inventory of the most important areas of your life so that you can set goals that really matter to you. Then, I'll share with you my no-fail approach to ensuring these goals get action and attention all year long.

You may or may not enjoy sitting down to create content, but for businesses today, it is a must! In this episode, I am sharing some ideas on reports, white papers and blog articles you can create to position yourself as an expert in the market place.

SEO is a hot-button topic. Ever since Google started opening its platform for ads, keywords, and other search parameters, businesses have been chasing after the top listing relative to their industries. Search Engine Optimization (SEO) seems to be cloaked in mystery.

75% of internet users flock to social media to research products and services. That’s over two billion potential consumers waiting to connect with you!

Did you know that online branding is a "thing?" And we're not just talking about social media... nor are we just talking about logos and color choices. This is the whole experience, the whole vibe and culture you are creating with your audience as they encounter your digital presence.

I am not an economist, so when people start throwing words around like "recession" and "economic downturn," I get a little antsy. But putting my head in the sand isn't going to prevent it from happening and it sure won't help me weather the storm.

If a marketing plan is so vital to the success of your marketing efforts, then how the heck do we create one of these plans? I am so glad you asked! This episode is dedicated to helping you do just that. We'll share 10 questions you should answer... and the answers will be the building blocks of your marketing plan.

It doesn't take much for me to get on my soapbox when it comes to business strategy and marketing. But I really get lathered up when I see well-meaning business owners and leaders get gobbled up by marketing "professionals" that just want to sell them a "tool." In this episode, I am sharing some of our very own marketing mindsets and methodologies that we use in our business as well as with our clients.

This episode has it all --- laughter, wisdom, thought-provoking conversation. How is such an episode possible? Well, it's all because of my special guest, Heather Lytle, owner of Lytle Communications.

There are a ton of ideas and things you could do when it comes to your marketing. But... not all things suit or fit your business, your goals or your audience. So, how do you begin to test the latest marketing trends and ideas?

In this episode, I am offering a few mindsets around this idea of being too busy to market. And I hope you find some encouragement to keep going while digging in for inspiration to refuel your creativity.

Well, it's our first episode... so we gotta take a moment and introduce ourselves. Better yet, we have to start by telling you why you should be listening at all!