You may or may not enjoy sitting down to create content, but for businesses today, it is a must! In this episode, I am sharing some ideas on reports, white papers and blog articles you can create to position yourself as an expert in the market place.

SEO is a hot-button topic. Ever since Google started opening its platform for ads, keywords, and other search parameters, businesses have been chasing after the top listing relative to their industries. Search Engine Optimization (SEO) seems to be cloaked in mystery.

75% of internet users flock to social media to research products and services. That’s over two billion potential consumers waiting to connect with you!

Did you know that online branding is a "thing?" And we're not just talking about social media... nor are we just talking about logos and color choices. This is the whole experience, the whole vibe and culture you are creating with your audience as they encounter your digital presence.

I am not an economist, so when people start throwing words around like "recession" and "economic downturn," I get a little antsy. But putting my head in the sand isn't going to prevent it from happening and it sure won't help me weather the storm.

If a marketing plan is so vital to the success of your marketing efforts, then how the heck do we create one of these plans? I am so glad you asked! This episode is dedicated to helping you do just that. We'll share 10 questions you should answer... and the answers will be the building blocks of your marketing plan.

It doesn't take much for me to get on my soapbox when it comes to business strategy and marketing. But I really get lathered up when I see well-meaning business owners and leaders get gobbled up by marketing "professionals" that just want to sell them a "tool." In this episode, I am sharing some of our very own marketing mindsets and methodologies that we use in our business as well as with our clients.

This episode has it all --- laughter, wisdom, thought-provoking conversation. How is such an episode possible? Well, it's all because of my special guest, Heather Lytle, owner of Lytle Communications.

There are a ton of ideas and things you could do when it comes to your marketing. But... not all things suit or fit your business, your goals or your audience. So, how do you begin to test the latest marketing trends and ideas?

I hear it a lot from business owners... 'I have so much work right now, I don't need to do any marketing.' Believe me, I hear ya! But why does the deluge of work feel like a curse instead of a blessing? Isn't this exactly what you were hoping for?? Don't we all want our businesses to grow? Isn't this why we started our businesses in the first place?

Well, it's our first episode... so we gotta take a moment and introduce ourselves. Better yet, we have to start by telling you why you should be listening at all! As a quick introduction your host, Christie Browning owner of Content By Request, explains how the company got started, why this podcast became a "thing," and what you can expect to get out of these episodes each week.