Family business upgrades with online store

E-Commerce Site
Written By Christie Browning

When Bryce Hill of Hill’s Meat Market contacted our office for a new website, he was motivated to bring his family’s business into a new era. After decades of serving the community with quality meats and market items, it was time for the business to offer a new online presence. In addition to having a new site to showcase the market, Bryce wanted an online way for customers to place orders for the meat department fulfill. Up until then, the market took orders over the phone and in person. While orders are always welcome in person and by phone, having an online option would give customers the convenience to shop on their terms. It would also free up some time in the meat department if not all the orders had to be taken by the staff.

Bryce did have some very specific requests for the online store. He needed an online order form without collecting payment on the site. Since making the jump to the online store was a big one, he thought it might be best to stair step into the online payment piece until he knew that the team was comfortable with the new technology.

In addition, the store has several custom ordering options that determine different pricing for different choices. Our online store needed to accommodate that and adjust the price as needed. Another custom option was a “point ordering system” that allowed customers to “buy” a certain amounts of points and spend them in certain categories.

All of this customization was exciting for our team to tackle. We love a good challenge and in turn, we love happy customers!

Some other elements that were included in Hill’s Meat Market’s design:

  • Custom imagery to match the market’s brand

  • Complete copywriting for the entire site

  • Weekly ad listing

  • Interactive Instagram feed

  • Online ordering

  • Showcase of meat managers

  • Interactive careers page with online application submission

“Let me first start by saying that we have had nothing but fantastic response about our new website, and I am always sure to let them know who did all of the hard work designing it for us! Thank you so much for taking us to the next level with this new website. We have taken, and fulfilled around 10 online orders already since it launched.” - Bryce, hillsmeatmarket.com

Christie Browning

Christie is a five-time HSPA award-winning writer with a long resume of creative, compelling writing. Her background includes journalism and marketing, which allows her to bring a specialized voice to the pieces created for her clients. On her own, Christie has written for newspapers, online magazines and major publications. For her clients, Christie produces web designs, press and media releases, blog articles, downloadable worksheets and flyers as well as social media content. Her long-time career as an entrepreneur gives her unique insight into what her clients need to promote their products, services and messages.

https://www.contentbyrequest.com
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