Nothing ‘artificial’ about it
Organizing information is a big part of web design. It’s important to consider how visitors will navigate the site and what path they’ll take as they click and consume different pages of information. So when we started working on the site design for Artificial Turf Solutions, organizing the long list of turf options, features and benefits was a big task. Artificial Turf Solutions is an authorized dealer for Synthetic Turf Solutions. Designing the site meant a lot of research on turf companies across the United States. It also meant knowing what the overall goal was for the franchise owner in Fort Wayne.
Artificial Turf Solutions owner did not need the site to generate a lot of SEO traffic or even boast strong call to actions for sales. He needed the site to be a landing place for folks to learn about their options and to support his sales efforts as he met with potential clients and customers. So with a stack of market research next to our markers and pencils, our team sketched out a plan of attack for this site.
Elements featured in this site include:
Curated images that showcase turf and artificial grass
Services organized by solutions as well as benefits
Quote form for interested customers
Compiled and curated FAQs
“Thanks for a great site. I appreciate that I didn’t have to do all the work to make the site complete. I appreciate your research and the time you took to learn about my business and my industry.” - Jon, artificialturfsolutions.com
