Now more than ever how you appear online is critical to create a good first impression, to separate you from your competition, and to jumpstart the know, like and trust factor with your audience. So just what needs to be factored into a good solid online presence? In this video we break down a few elements you'll want to consider to ensure your online presence represents your business and brand accurately and effectively.

If you're planning a launch for a new product, service or package... this video is for you! Before you hit the launch button, take a moment to apply these tips to help you prep and carry out a launch to have a better experience and happier customers!

While Facebook has been around awhile, and most likely you’ve been a user for some time now, there are probably a few features you hadn’t thought about using to promote your business. In this week’s vlog, we’re looking at four ways to use Facebook for your business promotions.

Being consistent in marketing is key to its success. However, with all that stacks up on your plate, it's no doubt that sometimes marketing falls to the bottom of the to-do list. But creating consistency in marketing is a lot easier with a few tips we're sharing in this video.

Raise your hand if you’ve created social media ads that fell flat!?! I know I have! While there are some lessons to learn in how to work the platform you’re using for your ads, there are some tips that come before the ad even launches that can help increase your success ratio.

Did you know that your website should be working FOR you? Yes! It should be converting visitors into raving fans and paying customers. If that's not happening for you, well... you might have a lazy website - or one that's in need of a refresher. In this episode, we're talking about the things you should incorporate into your website to make it produce!

Whether you're launching a new online store or adding one to your existing online presence, take a look at a few options you need to consider before jumping in. In this episode we're talking pros and cons on using a platform, launching your own website or doing a hybrid launch.

Last week I shared some reasons why blogging should be part of your marketing plan. This week I am sharing a handful of blogging topics that are a must if you're jumping into blogging. These topics are timeless and more importantly, popular among most audiences.

Blogging is still a very relevant way to communicate with your audience. From conveying your expertise to helping boost your site's SEO, blogging offers a multitude of benefits for your marketing efforts -- a few of which we cover here in this week's episode.

You might be making these two critical marketing mistakes. Either counting on just one marketing tool to promote and grow your business or the other mistake… using ALL the tools. Not all marketing options are created equal and not all options are the best options for you. But choosing the ‘all-or-nothing’ plan is not working for anyone.

Wordpress. Wix. Weebly. GoDaddy. Squarespace. These are just a few “platforms” that are allowing a more simplified approach to web design. And while there are some companies who need to have a completely custom-built site, platforms are allowing a quicker, most cost-effective way to create your very own corner of the internet. These platforms offer the best of both worlds…. a do-it-yourself site design utilizing one of the preformed templates, and you have the option to tap into a designer who can take the platform and custom create a site for you, again… at a fraction of the cost and time.

There’s no question about it…. you know things. You’re an expert in your field and have knowledge and know-how that’s valuable in your marketplace. If knowledge is power, then the ability to create and sell online courses is a superpower. Here’s a few perks to having an online course:

You may be looking forward to an awesome summer vacation or making plans to lounge by the pool. No matter your plans, your marketing plan might need a bit of tweaking for the season. When the seasons change, so do our habits - and the habits of your audience is changing, too!

As a business owner, you might know that relationships are a critical part of your bottom line, but what if relationships were more than that. Let's dive into relationships as part of your marketing plan: loyalty, referrals, resources, and more!

Any business owner or nonprofit director knows marketing is important. We know it’s so important, but we don’t always know how to maximize our efforts. Let’s face it… you’re already wearing a lot of hats, and while marketing might be one of them, you might be missing some of the nuances. Let’s dive into some of the elements you may want to consider…

It’s probably a fair assumption that in our go-go-instantaneous-carryout-curbside lifestyle, videos serve us better than pausing to read an online article or blog post. But I think you’ll be surprised that the data points to a trend that blogging is still alive and well. (That makes my writer heart happy!) According to koalarank.com, the number of blogs published in the US is still growing by the day, reaching 31.7 million blogs by the end of 2019. So blogging isn’t dead, but it is different.

Now imagine you need a website… or want to refresh the one you’ve got. You see other sites you like, determine how you would like your site to operate and function, and maybe you’ve even got a few ideas on some design elements. Just like building a house, you’ve decided to turn to a professional to help you build this project. That’s when the parallels come to an end. To often, web design clients simply ask, “how much” and “when will this be completed?” However, there are some other critical questions to ask. Here’s a few to consider:

No one has time to crank out content for content’s sake. It’s time for us to work smarter not harder! How about repurposing that latest article or press release into a whole slew of content ideas? Why repurpose, you ask? Well, it’s simple. We don’t need to reinvent the wheel (or sentence) every time we sit down to write copy for our social media, blog post, email newsletter, etc. Repurposing helps you get the most bang for your content buck.

If you are a pro at email marketing, your emails may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. Knowing these myths before you start your next email campaign can help you improve the effectiveness of your emails.

There are a lot of ways you could choose to market your business digitally. From social media ads to social media influencers, digital marketing has become a varied industry. But in the quest to find the latest and greatest way to reach through the internet and communicate with your audience, don’t dismiss one of the oldest, but most effective, ways to engage your audience - email.