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3 roles your content should play

  • I&M Conference Room at the NIIC 3201 Stellhorn Road Fort Wayne, IN, 46815 United States (map)
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If a picture is worth a thousand words… imagine what the words themselves are worth? If you’re talking about your marketing, the words should be producing thousands.

But do you know the three roles your content should play? Those words you type or speak through your marketing aren’t all the same.

This workshop will walk you through our step-by-step process for identifying the three aspects of your content and when to use them for the best impact.

In this workshop, you will:

  • Learn the three parts to your content

  • Learn how to incorporate these three roles into your marketing efforts

  • Outline when each role needs to be utilized

What you can expect from this workshop:

  • Real, practical solutions to help you as a business owner, manager, leader

  • Action items you can take with you to make a difference in your marketing efforts

  • Resources to help you execute what you learn after the workshop

  • Networking with other attendees -- so bring your business cards!

  • Free food- need we say more?

  • Fun while gaining momentum, energy, growth, and action for your business

    Event Agenda:

    • 8:30 a.m. - Grab some breakfast catered by Gratitude Catering

    • 9:00 a.m. - The workshop begins

    • 9:45 a.m. - We break & network

    • 10:20 a.m. - We dig in again

    • 11:15 a.m. - The workshop teaching ends and we open it up for questions

    • 11:30 a.m. - Wrap up

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from ‘go’ to ‘stop’: developing your roadmap

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September 18

Digital marketing know-hows