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from ‘go’ to ‘stop’: developing your roadmap

  • I&M Conference Room at the NIIC 3201 Stellhorn Road Fort Wayne, IN, 46815 United States (map)
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We’ve heard about “red-carpet treatment,” “story brands,” ”client/user experiences,” and all the other buzz marketing ideas that have taken hold in recent years.

But beyond carpets, stories and experiences, what path do you want your leads, clients and customers, as well as returning clients and customers to take?

Developing your roadmap not only becomes a vital part of your marketing, but also your company’s process.

This workshop will walk you through our step-by-step client roadmap exercise to build your own!

In this workshop, you will:

  • Learn what stages of the roadmap are specific to your business

  • Determine what is needed for each stop on the roadmap

  • Outline what happens when someone detours off the roadmap

  • Tie your marketing efforts to your roadmap

  • Walk away with a roadmap you can begin utilizing right away

What you can expect from this workshop:

  • Real, practical solutions to help you as a business owner, manager, leader

  • Action items you can take with you to make a difference in your marketing efforts

  • Resources to help you execute what you learn after the workshop

  • Networking with other attendees -- so bring your business cards!

  • Free food- need we say more?

  • Fun while gaining momentum, energy, growth, and action for your business

    Event Agenda:

    • 8:30 a.m. - Grab some breakfast catered by Gratitude Catering

    • 9:00 a.m. - The workshop begins

    • 9:45 a.m. - We break & network

    • 10:20 a.m. - We dig in again

    • 11:15 a.m. - The workshop teaching ends and we open it up for questions

    • 11:30 a.m. - Wrap up

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June 26

3 roles your content should play