You may be looking forward to an awesome summer vacation or making plans to lounge by the pool. No matter your plans, your marketing plan might need a bit of tweaking for the season. When the seasons change, so do our habits - and the habits of your audience is changing, too!

If you are a pro at email marketing, your emails may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. Knowing these myths before you start your next email campaign can help you improve the effectiveness of your emails.

There are a lot of ways you could choose to market your business digitally. From social media ads to social media influencers, digital marketing has become a varied industry. But in the quest to find the latest and greatest way to reach through the internet and communicate with your audience, don’t dismiss one of the oldest, but most effective, ways to engage your audience - email.

It’s one thing to get social media planned and posted to your platforms, but it’s a whole other challenge to write the words that make the difference with your followers. Let’s face it… social media is extremely saturated with all sorts of information, quizzes, memes, polls and the like. So how can you not get lost in the noise? Here’s some idea that can help you speak the digital marketing language that resonates with your audience best.

Last week we spent some time talking about the language of your digital marketing. Today I want to share some thoughts on polishing the look of your digital marketing. Let’s start by chatting about a few elements you might want to keep in mind when it comes to the look of your digital marketing: