Email marketing: The proof is in the data
There are a lot of ways you could choose to market your business digitally. From social media ads to social media influencers, digital marketing has become a varied industry. But in the quest to find the latest and greatest way to reach through the internet and communicate with your audience, don’t dismiss one of the oldest, but most effective, ways to engage your audience - email.
According to Hubspot, email is still a worthwhile marketing strategy generating $38 for every $1 spent. That’s an astounding 3,800% ROI, making it one of the most effective options available.
If you're still hesitant, check out these email marketing statistics for 2019 that clearly showcase how powerful email can be.
Business-to-Business Email Marketing Statistics
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use e-newsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It's estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
6. 16% of all emails never make it into the inbox. (Email Tool Tester, 2019).
Mobile Email Marketing Statistics
1. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
2. 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
3. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
Demographic Email Marketing Statistics
1. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)
2. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).
3. 99% of consumers check their email every day. (DMA Insights, 2017)
Business-to-Customer Email Marketing Statistics
1. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
2. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
3. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
4. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Email Marketing Best Practices Statistics
1. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
2. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
3. 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
4. 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
These stats should make you excited to send an email to your audience, and more importantly, create a plan to incorporate email marketing into your overall marketing plan. If you have questions about this form of digital marketing or you are interested in some help in showing up consistently and effectively in your audience’s inbox… let us know! We’re here to help!
