What season is your marketing in?
It’s officially summer season! School is out and the beach is open!
You may be looking forward to an awesome summer vacation or making plans to lounge by the pool. No matter your plans, your marketing plan might need a bit of tweaking for the season. When the seasons change, so do our habits - and the habits of your audience is changing, too! So what does that mean… well, the days are longer so those evening social media posts might need to be pushed back a bit. Usually send emails on Sunday afternoons? In the colder months, this is a great time to catch people scrolling and clicking on their phones. But when summer hits… the lake is calling and the phone isn’t as big of a priority in the same way.
You don’t have to reinvent the wheel, but you may just need to adjust a bit of your schedule and timeline. Check out this YouTube video to learn more tips!
And as always, we’re here to help you show up consistently and effectively online, in print and in person - let us know how we can help you!