Polishing the look of your digital marketing
Last week we spent some time talking about the language of your digital marketing. Today I want to share some thoughts on polishing the look of your digital marketing. Let’s start by chatting about a few elements you might want to keep in mind when it comes to the look of your digital marketing:
1). Your profile pic - No matter what social media platform you might be on, they all want a profile pic. And guess what??? The profile pic isn’t about a logo… it’s called a profile because we are meant to see you and your face! So if you’re a small business or the face and name of your brand, get a nice profile pic up of you! Keep in mind that the profile pic should be a headshot where we can see your face and connect with your eyes. A full body shot of you is a bit too far away - those profile pics are tiny! So be sure we can see you!
2). Banners - Whether you have banners on your social media or on your website or in your email newsletter, think about the banner image, that top image that’s anchored at the top of the screen, as a billboard - it’s valuable real estate! So use those images wisely! Consider moving away from logo images and use some real photos of you and your company and what you do! Let this banner tell a story about how you can serve the marketplace and solve problems and pain points of your potential customer and client.
3). Images - We know that social media, websites, and email newsletters all rely on images. You need photos and graphics that strike the eye of the viewer. It’s the thing that tells a story alongside your copy. But you want those images to match up with your brand… so that it tells the right story, in the right tone, with the right experience. Consider a theme in your images. Maybe you stick to a color scheme or a filter you always use. May you tag each photo with a specific layout or your logo. No matter what you choose to do or how you choose to brand your images, be consistent. And remember that your images speak volumes. So if you’re a fancy, high-end brand… your images should be. If you’re a traditional, conservative brand… same for your images. If you’re trendy, or comforting, or fun, or whimsical…keep those images relevant!
4). Videos - the same concepts with images applies to videos. Get in line with your brand and show up in the same experience customers and clients will have with you in person. If they see you as one way digitally, but meet you in person and it’s not the same, or come to your office and it’s a different experience… that destroys your trust with that potential customer.
If you need some help with this area, considering joining our Digital Marketing Support Group. In this virtual community, we share monthly captions and copywriting ready for you to take and use as a jumping-off point to get the conversation flowing. This helps owners and executive directors like you create engaging posts that compel interaction and conversation. Learn more at https://www.contentbyrequest.com/digital-support-group
