No one has time to crank out content for content’s sake. It’s time for us to work smarter not harder! How about repurposing that latest article or press release into a whole slew of content ideas? Why repurpose, you ask? Well, it’s simple. We don’t need to reinvent the wheel (or sentence) every time we sit down to write copy for our social media, blog post, email newsletter, etc. Repurposing helps you get the most bang for your content buck.

It’s one thing to get social media planned and posted to your platforms, but it’s a whole other challenge to write the words that make the difference with your followers. Let’s face it… social media is extremely saturated with all sorts of information, quizzes, memes, polls and the like. So how can you not get lost in the noise? Here’s some idea that can help you speak the digital marketing language that resonates with your audience best.

Last week we spent some time talking about the language of your digital marketing. Today I want to share some thoughts on polishing the look of your digital marketing. Let’s start by chatting about a few elements you might want to keep in mind when it comes to the look of your digital marketing: