The Ultimate Marketing Playbook
an online workshop to take you through a step-by-step approach to crafting an effective marketing plan
Marketing doesn’t have to be hard… you just need the right plan.
Let our online workshop show you how to craft your Ultimate Marketing Playbook!
What if you could create a real plan for all of your marketing so that you could show up consistently online, in print and in person? I’m telling you… YOU CAN!
The Ultimate Marketing Playbook is an online workshop that will take you step-by-step through our tried and true techniques for a cohesive marketing plan that works!
Online.
The Ultimate Marketing Playbook not only helps you lay out a social media marketing plan for the year, but we’re also showing you HOW to create captions and content for your platforms that stick with your brand all while engaging your audience!
In Print.
Print is not dead! When we say “in print” we’re talking about your brochures, postcards, flyers, and all your other print materials. We even want you to make a plan for creating some press releases, sending handwritten note cards and more! Don’t worry… it’s all in the Ultimate Marketing Playbook and we’ll show you how this fits in with your overall marketing efforts.
In Person.
There’s a lot to be said for online presence, but sometimes meeting your audience face-to-face makes all the difference in the world. In-person marketing can mean one-on-one visits with your best clients and referral sources, networking meetings, workshops and events you might host, and more! We know you might not be able to do this every day, that’s why the Playbook shows you how to incorporate this in a systematic way that enhances our marketing plans.
This online workshop includes the following modules:
Module #1 - Social Media Marketing - crafting a plan for social media platforms that includes a systematic approach to outline posting captions and categories.
Module #2 - Email and Website Plans - how do you make email marketing work and can your website be part of your marketing plan? We have all the answers in this module!
Module #3 - In Print - This module brings together the printed marketing materials, press releases, handwritten notes, and more to your marketing plan.
Module #4 - In-Person - This is your marketing approach for an in-person connection. We're talking about events you can host, events you attend, and everyday encounters with your ideal audience.
Module #5 - Putting it All Together - I’m sharing our interactive marketing calendar with you that outlines how to layout what to do each month, each quarter, twice a year, and all year long!
PLUS… Check out these bonuses!
Bonus #1 - Social Media Help Kit - I've created 14 images and captions that will help you create consistency and conversation in your social media circles and you are gonna LOVE it! These images are gorgeous and formatted in a way that you can use them as they are or you can edit them, crop them, drop them into Canva and play around with them. The captions are perfectly matched to correspond with the images and include awesome prompts and ways to customize the captions to fit you and your audience.
Bonus #2 - Marketing Generator - The Marketing Generator is an interactive Excel document that walks you through some questions about your business in order to help refine the copy you might use in your marketing efforts. Whether it’s trying to craft captions for your social media posts, writing your next email, or drafting a launch page for your next product… this generator will deliver real responses to make writing your copy a breeze!
“This workshop was very valuable! I know we all got some powerful takeaways that we’ll be applying to our business.”
— Shannon, workshop participant
“I saw marketing through a whole new light! This took away the overwhelm and the pressure to have to do all the things. Before we were doing a lot but not getting any traction… nothing worked together. Now we have a cohesive, consistent plan we can execute.”
— Jennifer, workshop participant
Consistency is key. But The Ultimate Marketing Playbook shows you how to unlock the door.
The Ultimate Marketing Playbook
An online workshop to take you step-by-step through crafting a consistent plan for effective marketing.