As a business owner, you might know that relationships are a critical part of your bottom line, but what if relationships were more than that. Let's dive into relationships as part of your marketing plan: loyalty, referrals, resources, and more!

Any business owner or nonprofit director knows marketing is important. We know it’s so important, but we don’t always know how to maximize our efforts. Let’s face it… you’re already wearing a lot of hats, and while marketing might be one of them, you might be missing some of the nuances. Let’s dive into some of the elements you may want to consider…

No one has time to crank out content for content’s sake. It’s time for us to work smarter not harder! How about repurposing that latest article or press release into a whole slew of content ideas? Why repurpose, you ask? Well, it’s simple. We don’t need to reinvent the wheel (or sentence) every time we sit down to write copy for our social media, blog post, email newsletter, etc. Repurposing helps you get the most bang for your content buck.