It’s probably a fair assumption that in our go-go-instantaneous-carryout-curbside lifestyle, videos serve us better than pausing to read an online article or blog post. But I think you’ll be surprised that the data points to a trend that blogging is still alive and well. (That makes my writer heart happy!) According to koalarank.com, the number of blogs published in the US is still growing by the day, reaching 31.7 million blogs by the end of 2019. So blogging isn’t dead, but it is different.

No one has time to crank out content for content’s sake. It’s time for us to work smarter not harder! How about repurposing that latest article or press release into a whole slew of content ideas? Why repurpose, you ask? Well, it’s simple. We don’t need to reinvent the wheel (or sentence) every time we sit down to write copy for our social media, blog post, email newsletter, etc. Repurposing helps you get the most bang for your content buck.

Do you remember that ol’ saying “power is in the pen?” Nowadays it’s more like the keyboard, but there’s power no less. With a well-written piece, you can engage ideal clients and customers to keep reading copy that then leads them to a logical call to action… the goal! But editing is key, so let’s go over a couple of editing points: