If you are a pro at email marketing, your emails may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. Knowing these myths before you start your next email campaign can help you improve the effectiveness of your emails.

There are a lot of ways you could choose to market your business digitally. From social media ads to social media influencers, digital marketing has become a varied industry. But in the quest to find the latest and greatest way to reach through the internet and communicate with your audience, don’t dismiss one of the oldest, but most effective, ways to engage your audience - email.